1. TREAD LIGHTLY

We only get one planet. Be good stewards of this gift, and leave as small a footprint as possible on it. Our ultimate goal is to be a zero waste company. That’s a tall order, but it’s a great design challenge. In the short term, we’re eliminating all PVC (polyvinyl chloride) materials from our products as it has a toxic lifecycle. We also design animal-free products. This is because factory farming methods are resource-intensive and unkind, in our opinion. If you have any suggestions or feedback for us regarding our environmental impact we’d love to hear from you.

tree on hill
2. PLAY DAILY

Our corporate culture consists of an electric guitar, a bass, and a 5-piece drum kit. The best ideas always follow a great jam session. Go play.

man playing bass guitar
3. THINK DIFFERENT

Different perspectives. Different ideas. Different products. Different company. (And yes, we use MACs).

man in wrestling mask holds drink in park
4. MAKE THE BEST STUFF

We like nice stuff. Things that are intelligently designed, beautifully engineered and built extremely well are both hard to resist and hard to put down. We like to make products like that.

closeup of product handle
5. BE HUMAN

We like to act human. To us this means being kind, honest, having a sense of humor, trying to be perfect, but when we make mistakes (like humans do), apologizing.

toy robot
6. ACT LOCAL

Local schools. Local bands. Local taco shops. Local artists. Local churches. Local parks. We like to support these things.

the Independent music hall marquis
7. INVEST IN THE NEXT GEN

Music is the first language we speak, but without encouragement we lose this form of expression. So jam with some kids today. Donate a bass to an elementary school. Or better yet, teach music at an elementary school.

toddler plays djembe drum
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