Marrvelous.

Brilliant moves and a bit of stealth gets us in the same room with Johnny Marr. It's a wonderful experience to have JM agree to ambassador our products and really give it a go. He is a legend in his own right, but much more a geek for gear which we had suspicions he would be. He described himself having a bit of OCD with his gear, I like to call it a keen sense of observation and intuition rather than a disorder. He likes what he likes. Nothing wrong with that.

Good times were had as he kindly obliged to model our newest line of straps. It's a strap most people have not seen or had the privilege to wear. We hope Owen and Kirk of legendary Root band feel special.



One of my personal bucket list items was to see Marr perform before I kicked it. I can now cross that off.